Joseph Shortino
Content Designer & Technical Communicator
Howdy! I’m a UX word nerd who thrives at the intersection of technical and creative.
Whether solo or on highly collaborative teams, I strategize and deliver accessible, data-informed experiences that engage and delight users.
With 7 years of experience in content design, technical communication, and user experience, I craft scalable content that serves both technical and non-expert users—without sacrificing clarity, quality, or business objectives.
Skills and specialties
Content design
End-to-end content design operations, 0→1 product development, feature enhancement, A/B testing, content research and validation, UI microcopy, email and error messages, video scripts, embedded and traditional support, and conversational chatbots
Tools: Microsoft Word, Excel, and Teams; Figma and FigJam, Notion; Jira Align, Linear, Azure DevOps; SharePoint, WordPress; Grammarly
Technical communication
Product, support, and process documentation, help articles, user guides, product guides, release notes, process diagrams, how-to videos; implementation and auditing; knowledge and content management; and digital asset management
Tools: WordPress, Elementor, HTML, XML, markdown, SharePoint; Adobe Experience Manager and Workfront; Jira, Confluence
Content strategy
Launch and modernization planning, evergreen content design, content audits and inventories, style and tone development, content modeling, information architecture, translation, localization, SEO strategy; sustainment and governance documentation
Tools: Microsoft Excel, Teams, and SharePoint; Siteimprove; Gemini, ChatGPT
IP development
Strategic workshop facilitation, idea refinement and incubation, use cases, value propositions, product naming, validation with technical SMEs; design support, roadmap development; executive pitch presentations, and product demos
Tools: Microsoft Teams, PowerPoint, and Word; FigJam, Miro
Digital accessibility
Digital accessibility compliance for web content, documents, applications, multimedia, forms, and geospatial (map) interfaces; readability, focus order mapping, ARIA and semantic HTML markup, and alternative text #A11y
Tools: WCAG 2.2 AA and Section 508 standards; Adobe Acrobat Pro, VoiceOver, ANDI, Stark
Product design
User experience and interaction design, responsive user interface design, process diagramming, journey mapping, storyboarding, wireframing, prototyping, usability testing, design systems; collaborative handover to devs, and constructive peer critiques
Tools: Figma and FigJam, Miro, Mural, Sketch; Adobe Photoshop, XD, InDesign, and Illustrator; Elementor
Education
I built my foundation in user experience and tech comm at the University of North Texas— #GoMeanGreen
University of North Texas – Denton, Texas
B.A. Professional and Technical Communication
Aug. 2015 – Dec. 2019
Completed advanced courses in:
- Technical writing
- Technical editing
- Content strategy
- Content analysis
- Usability & user experience
- App design & development
- Document design
- Digital media writing
- Proposal writing
- Social media strategy
- Technical manuals & procedures
- Web information architecture
- Linguistics & communication
- Marketing & consumption
Work experience
JPMorganChase – Chase Travel
Content Design Senior Associate
Aug. 2025 – present
- Leads content strategy for a transactional email uplift, restructuring information architecture across flight, hotel, vacation home, car rental, and activity modules.
- Launched and sustains content design for self-service cruise booking on Chase Travel, reducing specialist call volume by 40%.
- Owns strategy and delivery for transactional notifications supporting cruise and tour packages, and complex itineraries and payment summaries—clarifying next steps, increasing contextual relevance, and enabling scalable cross-sell opportunities.
CGI Inc. is a global IT and consulting firm where I led content design for consumer, enterprise, and government clients.
CGI – Human-Centered Design
Senior Consultant, Lead UX Content Designer
Jun. 2022 – Feb. 2025
- Owned end-to-end content operations for an intuitive, multi-language SharePoint platform redesign, used by 80,000+ global employees. Planned, designed, and validated all associated content for clarity and usability.
- Facilitated highly-technical IP development workshops to shape product ideas, use cases, value propositions, and naming strategies for a sustainable digital twin solution. Provided ongoing 0→1 design support and innovation incubation, preparing high-visibility presentations and demos for executives.
- Reduced follow-up stakeholder reviews by 54% after migrating content operations into Figma. In-tandem collaboration improved feedback quality, accelerated feature design, and avoided disruptive downstream rework.
- Led a team of 3 writers within a highly-collaborative agile studio to deliver 110 on-time product UI features, enhancements, and related support articles.
- Audited legacy and acquired content, then executed a comprehensive content strategy to modernize tone, unify style, and scale across channels.
Consultant, UX Content Designer
Mar. 2020 – Jul. 2022
- Aligned stakeholders, product style, and all content for internal and enterprise B2B platforms. Partnered with cross-functional teams to write, design, implement, and QA hundreds of product features, support articles, and marketing assets for 27 telecom and internet networking products.
- Delivered rapid, user-informed wayfinding, product microcopy, knowledge content, and emails for an internal data science and business intelligence platform. Improved content, visual, and interaction usability without sacrificing functionality for developers, system architects, or technical SMEs.
Awards: CGI Partnership and Quality Award and CGI Intrapreneurship Award
Buddy League, Inc. is a non-profit baseball league for children with special needs.
Played with love in Garland, Texas.
Buddy League
Communications Director
Oct. 2019 – present
After a decade of volunteering Saturday mornings at Buddy League, I:
- Joined the Board of Directors as Communications Director and began applying my creative and technical skills to maintain our brand and digital channels.
- Relaunched our website, overhauled the brand identity, designed merchandise, and transformed registration workflows—while also developing communication strategies to relaunch post-Covid.
Volunteer
Oct. 2004 – present
- My time with Buddy League began as a young fan in the stands, cheering on my brother, Nick. A few season in, I joined the fun as a volunteer, partnering with other players and watching as our league grew from two to ten teams.
- I took on more responsibility and roles, from assisting with gameday operations to managing concessions and merch sales.
Awards: Volunteer of the Year and Most Dedicated
UNT Department of Housing & Residence Life
Housing Ambassador – Residence Life Assistant
Jan. 2018 – Aug. 2019
- Led campus residence hall tours and provided support throughout the housing application cycle and related administrative tasks.
- Collaborated with departments across campus to represent students on housing, dining, facilities, and accessibility advisory committees.
- Presented two conference sessions for 125 student and professional staff on customer experience (CX) and service strategy.
Awards: UNT President’s Special Recognition Award, Outstanding Housing Ambassador, Excellence in Service, and Outstanding Customer Service.
UNT Department of Technical Communication
Lab Instructor and Teaching Assistant
Aug. 2018 – Dec. 2018
- Instructed 14 lab sessions for TECM 3100 (Visual Technical Communication), teaching advanced techniques for Adobe InDesign, Photoshop, and Illustrator to produce professional technical documents.
Teaching Assistant and Grader
Aug. 2017 – Dec. 2017
- Provided comprehensive edits and grading support for 28 students for TECM 4190 (Technical Editing), reporting insights on common and recurring student errors.
Want to talk content design? Let's connect.
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