Incubating a sustainable digital twin solution from idea to IP

After ramping up our HCD team, I handed the reigns to our UX strategist and co-facilitated and supported our efforts where needed—preparing boards, capturing feedback on knowledge shares, and synthesizing findings with the HCD team.

When our team met the initial ask halfway through the engagement, our teams discussed ways we could further socialize DataTwin throughout the organization and ideate a feature roadmap for versions 2 and beyond.

Since our initial development workshops, the DataTwin team successfully pitched to idea-to-IP leadership and secured initial funding.

To enable their team to get buy-in from internal leadership and contracts with interested customers, we produced demo, pitch, and pre-sales collateral to send off DataTwin with a strong foundation.

To tell the story of our HCD partnership, and reveal the MVP, roadmap, and vision for DataTwin, we prepared a 15-minute presentation executive presentation.

After a few rounds of storyboard, script, and visual revisions with our HCD leads, our team presented DataTwin to the organization’s UK & Australia President and heads of IP and Global Innovations.

The excitement, interest, and support generated gave new momentum and energy to the project team that led to a successful idea-to-IP launch 6 months later.

DataTwin was unlike past product ideas that came through our idea-to-IP program, but our practice wanted to replicate the success with similar cross-functional HCD engagements.

I continued to support highly-technical produce teams in future workshops, but funding dedicated HCD incubation for every viable idea that went through the program wasn’t a possibility or priority at the time.

Regardless, we created reusable innovation incubation workshop activities, design system components, Figma templates, and other collateral that could accelerate future innovation incubation work.